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Coming soon: Planters-branded peanut beer

32 minutes ago

Mr. Peanut is getting into the beer business. Planters peanuts, long paired with beer, are now actually going into a brew as result of a new collaboration between the Kraft Heinz-owned brand and Chicago-area-based craft brewer Noon Whistle Brewing.

The offering, called Mr. IPA-Nut, will only be sold in Illinois. The can features a close up of Mr. Peanut, the longtime Planters mascot.

According to Noon Whistle, Mr. IPA-Nut is brewed with Planters peanuts and Wakatu and Citra hops to deliver a citrus aroma and a hint of honey-roasted peanuts, followed by a slightly salty finish. It's 6.3 percent alcohol by volume. The average light beer, by contrast, checks in at 4.2 percent.

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Tuesday Wake-Up Call: Hurricane Willa threatens, lottery fever spreads and Trump rebrands Ted Cruz

2 hours ago

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today: Hurricane Willa is projected to make landfall this afternoon or evening. The National Hurricane Center is calling it an "extremely dangerous" storm that's "expected to produce life-threatening storm surge, wind and rainfall over portions of west-central and southwestern Mexico." We're keeping an eye on @weatherchannel on Twitter.

Who wants to be a millionaire?: With lottery fever spreading across America, CNN helpfully offers "The do's and don'ts of office lottery pools"including "Don't use cash" ("If possible, pay your pool leader with an electronic accountsuch as PayPal or Venmoso you have written confirmation of your payment for a certain lottery"). In other words: Trust no one. Meanwhile, Chipotle, somewhat less helpfully, tweets that the "the Mega Millions jackpot is now at 653,061,224 sides of guac." Plus a depressing side note from CNBC: "Here's the tax bite on $1.6 billion Mega Millions and $620 million Powerball jackpots."

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Tuesday Wake-Up Call: Hurricane Willa threatens, Trump rebrands Ted Cruz and the ANA confab is (almost) upon us

2 hours ago

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today: Hurricane Willa is projected to make landfall this afternoon or evening. The National Hurricane Center is calling it an "extremely dangerous" storm that's "expected to produce life-threatening storm surge, wind and rainfall over portions of west-central and southwestern Mexico." We're keeping an eye on @weatherchannel on Twitter.

Who wants to be a millionaire?: With lottery fever spreading across America, CNN helpfully offers "The do's and don'ts of office lottery pools," including "Don't use cash" ("If possible, pay your pool leader with an electronic account, such as PayPal or Venmo, so you have written confirmation of your payment for a certain lottery"). In other words: Trust no one. Meanwhile, Chipotle, somewhat less helpfully, tweets that the "the Mega Millions jackpot is now at 653,061,224 sides of guac." Plus a depressing side note from CNBC: "Here's the tax bite on $1.6 billion Mega Millions and $620 million Powerball jackpots."

Continue reading at AdAge.com

Florida, Illinois slammed with $942 million in midterm ads

6 hours ago

The bottom line of Ad Age Datacenter's latest analysis of midterm campaign ad spending: It sucks to be a TV viewer and/or radio listener (but great if you're a station owner) in one of these key battleground statesespecially Florida and Illinois, which both have races that have surged well past the $100 million mark. See more at AdAge.com/campaigntrail.

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Oculus co-founder joins Facebook's list of acquisition departures

14 hours ago

Facebook is losing another long-tenured founder from an acquired company: Brendan Iribe, who was the chief executive officer of Oculus VR when Facebook bought it in 2014.

"This will be the first real break I've taken in over 20 years," Iribe wrote on his Facebook page, without giving a specific reason for his departure. "It's time to recharge, reflect and be creative."

Iribe was most recently the vice president of computer-tethered virtual reality. His departure comes shortly after the founders of Instagram and the CEO of WhatsApp also left the Facebook-controlled units. The purchase of Instagram, for $715 million in 2012, demonstrated that Facebook, as a parent company, could successfully keep an acquired company independent and under the leadership of its founders. That helped lure WhatsApp, for $22 billion, and Oculus, for $2 billion, both in 2014.

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King's Hawaiian (yes, the dinner roll brand) releases Halloween film

15 hours ago

The trailer doesn't tie the brand into the story, though the rolls do get a couple of mentions in the movie itself. (Spoiler alert: one home hands out King's Hawaiian rolls instead of candy on Halloween. Later, a character smells them in a trick-or-treat bag.) Dickens likens the brand's appearance in "Hallowaiian" to how Reese's Pieces are shown in "E.T."

Dickens has a producer credit on the film, which comes from King's Hawaiian's production company, Fresh Baked Films, and Canadian animation studio Arcana, and is being distributed by SC Films International.

The movie, in-store displays and online recipes for foods such as Pineapple Upside Down Eyeball Bread and Monster Meatball Sliders are a tactic to get people thinking about the brand at a time when it isn't quite as popular. King's Hawaiian's three biggest times of the year are, in descending order, Thanksgiving, Christmas and Easter.

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Ford's former chief brand officer joins Airbnb; Joan expands creative team

16 hours ago

Airbnb hired Musa Tariq as marketing director for experiences. He was chief brand officer at Ford until earlier this year and spent three years at Apple as global marketing and communications director for Apple Retail. He led social media efforts at both Nike and Burberry and began his marketing career with agency positions at J. Walter Thompson and Saatchi & Saatchi.

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Larry Doherty, longtime Ad Age deputy editor, passes away

18 hours ago

Lawrence (Larry) Doherty, journalist and longtime editor at Advertising Age, died earlier this month in Chicago. He was 87.

Doherty did two tours of duty at Ad Age, starting in 1957, when he joined as reporter. A military veteran, he left Ad Age in 1963 to join Food Business Magazine and later Progressive Grocer and Grocery Manufacturer, the last of which he served as managing editor.

Doherty rejoined Ad Age in 1972 as managing editor, and was elevated to deputy editor in 1984. Known for his excellent news sense, cool head under pressure and singular sense of humor, Doherty was both well-loved and well-respected in the newsroom.

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Here's what to watch when AT&T and Comcast report earnings this week

19 hours ago

After a summer of dealmaking, AT&T Inc. and Comcast Corp. investors are looking for signs that the spending spree was worth it.

AT&T finally completed its $85 billion takeover of Time Warner in June, transforming itself into a media conglomerate. And Comcast is closing in on its $39 billion acquisition of Sky Plc, after overcoming a rival bid from 21st Century Fox Inc.

Both deals were meant in part to help defend against Netflix Inc., which just reported a huge surge in subscribers last quarter. AT&T and Comcast are the two biggest pay-TV providers in the U.S., so they're the most vulnerable to consumers ditching cable bundles and embracing streaming services.

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Watch the newest ads on TV from Hulu, Nike, Apple and more

20 hours ago

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Emmit Fenn's "Meteorite" once again serves as the soundtrack of another in a series of trippy Apple commercials hyping the iPhone XR. A young LeBron James (via archival footage) stars in Nike's new ad marking the NBA star's move to the Los Angeles Lakers. And Sarah Silverman says that Hulu is "basically the 3-ply of TV" (it'll make sense once you watch the spot).

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Expensive things: Netflix raising $2 billion to buy more shows

20 hours ago

Netflix is once again turning to Wall Street to raise $2 billion for new programming as the streaming-video giant seeks to maintain its torrid subscriber growth.

Netflix is going on a spending spree that will put it more than $10 billion in debt for the first time as it continues to pay for original shows. Netflix has been able to sustain such free-wheeling borrowing and spending thanks to its soaring subscriber count and valuation, which has reached $140 billion, up 70 percent this year.

The streaming darling, known for producing hits like "Stranger Things" and "13 Reasons Why," will raise the $2 billion in a bond offering that can go toward keeping up its content library. The company said last week that it expects to burn about $3 billion in cash this year as it continues to prioritize original series and movies.

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ANA report on in-housing isn't telling the full story, says 4A's

20 hours ago

Reports of the impending demise of marketing and advertising agencies are yet again making headlines, and are still greatly exaggerated.

The latest headlines, based on the Association of National Advertisers research, notes that three out of four marketers have in-house capabilities. The same research also acknowledges that 90% of ANA members still have a relationship with an agency, proving that agencies endure as we undergo the most massive transformation the industry has ever experienced. It's also worth pointing out that some of these respondents may work at in-house agenciesthe industry should be wary of reports where respondents are rating themselves.

Brands may move from agency to agencythat will never changebut to win over the people who buy their products or use their services, external partners are imperative.

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Today is the early bird deadline for Ad Age's 2019 Agency A-List and Creativity Awards

21 hours ago

Entries for Ad Age's Agency A-List & Creativity Awards are now open and Tuesday is your last chance to make the early bird deadline.

Entries into any category by 11:59 p.m. EST, October 23, 2018, will save $200 on the entry fee.

The awards honor the top forward-thinking leaders, agencies and creative innovators in the marketing industry today.

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Tomorrow is the early bird deadline for Ad Age's 2019 Agency A-List and Creativity Awards

21 hours ago

Entries for Ad Age's Agency A-List & Creativity Awards are now open and tomorrow is your last chance to make the early bird deadline.

Entries into any category by 11:59 EST tomorrow, October 23, 2018, will save $200 on the entry fee.

The awards honor the top forward-thinking leaders, agencies and creative innovators in the marketing industry today.

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Solving the identity resolution crisis

22 hours ago

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In new ad, 'Game of Thrones' White Walkers aim to enslave mankind with Google Chromebook

23 hours ago

The latest ad campaign from Google Chromebook is as cold as ice.

The company is tying HBO's popular "Game of Thrones" series with its Pixel Chromebook, a hybrid laptop squarely positioned to compete with similar products such as Microsoft Surface. A new ad plays to the tune of Foreigner's "Cold as Ice," and features one frozen Night King who uses Google Slides software similar to Powerpoint to coordinate an attack with his undead army against the fictional world better known as "The Realm."

As it turns out, enslaving mankind requires "onboarding new recruits because in Game of Thrones, they are constantly having to build new things," Aude Gandon, global brand director for Chromebooks at Google, says. "The Chromebook shows amazing tools of collaboration with Slides, from writing them together and leaving comments which was key for us."

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What to expect at this year's ANA annual conference

5 hours ago

It's been a year since the Association of National Advertisers gathered in Florida for its biggest annual event, and to quote Kelly Clarksonwho will entertain at this year's gatheringa lot has happened since u been gone. Data privacy legislation is sweeping the world, and the FBI is now involved in a criminal investigation into agency media-buying practices. In short, there's a lot to talk about for the 3,000 industry execs who will crowd the sold-out Rosen Shingle Creek in Orlando for the 2018 Masters of Marketing event, which begins Wednesday. Below, a primer.

The feds are watching

Please raise your hand if you want the FBI to investigate your media deals. The ANA recently confirmed reports that the FBI has asked for cooperation in its probe into media-buying practices, but since the ANA doesn't have any direct information (per its deal with K2 Intelligence, which did a 2016 report on the subject), it's asking members if they wish to cooperate. The question is, who will want to?

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What scares me ... industry insiders reveal their worst fears

5 hours ago

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Memo to brands: Hispanics are ready for your love

2 days ago

Hispanics are ready for your love. Brands that recognize Hispanics and play a positive role in their community will be rewarded. This is a key finding of the first annual Hispanic Barometer conducted among 2,579 Latinx in the United States by the We Are All Human Foundation and Zeno Group.

I am a Latina who moved to America four years ago. As a marketer, I can't get around the enigma of Hispanics yet. So powerful, yet so weak. So much potential, yet so invisible. it makes no sense to me, which is why I commissioned research to try to understand the situation better. My key finding: Hispanics have not yet discovered their power, and they are unaware of their true potential.

So, here is my message for agencies and brands.

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Fox taps AMC's Charlie Collier to lead its broadcast business

3 days ago

The former ad sales executive who brought you "The Walking Dead" and "Breaking Bad" is leaving AMC to spearhead the revamped Fox broadcast network.

In a deal that Fox announced late Friday evening, longtime AMC president and GM Charlie Collier has been named CEO of entertainment at Fox, where he'll oversee the network and lead its entertainment-programming development across all live, scripted and non-scripted content. Fox Sports president, COO and executive producer Eric Shanks will continue to command the network's sports business, a portfolio that includes live coverage of NFL and Major League Baseball games as well as the quadrennial FIFA World Cup tournament.

"Charlie is a singular talent, combining creative success with operational expertise to lead the AMC network with some of television's most memorable programming," said Fox chairman and CEO Lachlan Murdoch in a statement. "Charlie's skills and experience will help Fox continue to transform the broadcast television business."

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