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Ad Age - Creativity Latest Work

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Verizon FiOS: Good Neighbor

7 minutes ago

Ad Age - Creativity Latest Work

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Halo Pet Food: DJ Lil' Doggy Drops Fresh Beats (and Poops)

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Ad Age - Creativity Latest Work

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Halo Pet Food: Educational Video

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Ad Age - Creativity Latest Work

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Guinness: The People of Compton

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Ad Age - Creativity Latest Work

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Halo Pet Food: The Proof is in the Poop

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Ad Age - Creativity Latest Work

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Spectrum: Parent Teacher Night

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Ad Age - Creativity Latest Work

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Sainsbury's: Snapchat Ad

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Ad Age - Creativity Latest Work

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Geico: Triangle

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Ad Age - Creativity Latest Work

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EA Sports/Coca-Cola: Virtual Endorsement

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Ad Age - Creativity Latest Work

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Vital Farms: Bullshit Free Eggs

7 minutes ago

CP+B Taps Linus Karlsson as Global Chief Creative Officer

54 minutes ago

CP+B has tapped Linus Karlsson as its new global chief creative officer. The veteran creative leader will partner with Global CEO Erik Sollenberg, the former Forsman & Bodenfors CEO whose appointment the MDC agency announced last month.

Karlsson most recently served as CCO of Ming Utility and Entertainment Group, the New York creative shop he co-founded in 2014. Until March of this year, he had also simultaneously served as creative chairman of Commonwealth McCann, overseeing Chevrolet, a role he took on after serving as chairman of global brands.

"When you strip it all down, I love people and I love building things," Karlsson says of the move, for which he'll relocate to Boulder. "I like that type of challenge and I can't stay away from it. Also, I feel like becoming a pirate againthat's what CP+B is to me."

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Ad Age - Latest News Feed

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CP+B Taps Linus Karlsson as Global Chief Creative Officer

54 minutes ago

CP+B has tapped Linus Karlsson as its new global chief creative officer. The veteran creative leader will partner with Global CEO Erik Sollenberg, the former Forsman & Bodenfors CEO whose appointment the MDC agency announced last month.

Karlsson most recently served as CCO of Ming Utility and Entertainment Group, the New York creative shop he co-founded in 2014. Until March of this year, he had also simultaneously served as creative chairman of Commonwealth McCann, overseeing Chevrolet, a role he took on after serving as chairman of global brands.

"When you strip it all down, I love people and I love building things," Karlsson says of the move, for which he'll relocate to Boulder. "I like that type of challenge and I can't stay away from it. Also, I feel like becoming a pirate againthat's what CP+B is to me."

Continue reading at AdAge.com

Ad Age - Marketing Feed

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You Are Average - and That's Just Fine

2 minutes ago

You are average. That's right, even if you're a well-paid ad executive. Your big expense account and membership to an exclusive creative club don't matter.

You, my friend, are average. And that's OK.

It's not surprising that most of us in the ad world don't think we're average. Rather, we associate average with someone or something other than ourselves. Something that exists in the space between—in the middle. Somewhere else. In the places we talk about, talk to, sell to—but we don't want to believe it's us. Except, by the numbers, it is us.

Continue reading at AdAge.com

Ad Age - Latest News Feed

http://adage.com

You Are Average - and That's Just Fine

2 minutes ago

You are average. That's right, even if you're a well-paid ad executive. Your big expense account and membership to an exclusive creative club don't matter.

You, my friend, are average. And that's OK.

It's not surprising that most of us in the ad world don't think we're average. Rather, we associate average with someone or something other than ourselves. Something that exists in the space betweenin the middle. Somewhere else. In the places we talk about, talk to, sell tobut we don't want to believe it's us. Except, by the numbers, it is us.

Continue reading at AdAge.com

You Are Average - and That's Just Fine

2 minutes ago

You are average. That's right, even if you're a well-paid ad executive. Your big expense account and membership to an exclusive creative club don't matter.

You, my friend, are average. And that's OK.

It's not surprising that most of us in the ad world don't think we're average. Rather, we associate average with someone or something other than ourselves. Something that exists in the space betweenin the middle. Somewhere else. In the places we talk about, talk to, sell tobut we don't want to believe it's us. Except, by the numbers, it is us.

Continue reading at AdAge.com

Ad Week

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Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

32 minutes ago
Optimism is a hard sell these days, but some leaders in the marketing industry view it as both worthwhile and necessary. During an Advertising Week panel called "A Business Case for Motherf*ckin Optimism," executives and experts from brands, agencies, publishers and academia discussed why businesses should be paying more attention to that particular attitude. "Being...

Ad Week

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Young Sheldon and The Good Doctor Are Among the New Fall Shows Buyers Like Most

32 minutes ago
Last week, Adweek looked at all 19 of the new fall TV broadcast shows to determine which ones are worth watching and most worthy of a media buy. As the new shows begin premiering this week, several media buyers have pointed to some of the same freshman programs as being the most likely to connect...

Ad Week

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The Best Social Media Influencers Do These 5 Things

32 minutes ago
Influencer marketing has emerged as a powerful advertising tactic for A-list brands such as Mountain Dew and Amazon. As a result, marketers are doubling their investment in influencer marketing this year, with Instagram influencers alone accounting for more than $1 billion of marketing spend. Sure, you've got an Instagram account. You probably have Twitter and...

Ad Week

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4 Things Marketers Should Know Before Embarking on Digital Transformation

54 minutes ago
No matter what kind of marketing you're in--business-to-business, automotive, financial, retail or even publishing--this isn't your father's sales environment thanks to the seismic impact of social and mobile. It's easy to see why digital transformation is a huge topic at Advertising Week 2017 as 91 percent of chief marketing officers in Accenture's CMO Insights Survey...

Ad Week

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Why a New Taco Bell Location Is Being Advertised Up to 750 Miles Away

58 minutes ago
Romania doesn't get exposed to a lot of Western culture before other places. But Taco Bell, if you can call it culture, is arriving in the Romanian capital of Bucharest before many other neighboring Eastern European cities. In fact, when the Bucharest location opens in October, it will be the only Taco Bell in a...
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